Am I falling into their trap?
May 18th, 2008When Zillow burst onto the scene some two years ago, I was, like many in the real estate business, skeptical about the website. Now, as the dust begins to settle, I’m finding that I kinda like the site.
The initial reaction of many Realtors, myself included, was very fearful towards Zillow for a couple of reasons.
1. The obvious concern was that their Zestimates were going to provide unrealistic expectations for consumers who believe that everything they read on the web is true.
And the truth is yes, I’ve dealt with both buyers and sellers who were more inclined to trust the mechanical valuation process of the website than they were my professional advice. Of course, they only lean that way when the Zestimate is in their favor (nobody ever says, “Tom, let’s lower our asking price. I saw it on Zillow.”)
1 Comment | 
Marketing, Real Estate, Technology | 
Permalink
Posted by Tom Schieber
Then I can remember, a couple of years ago, standing in front of a group of Windermere agents imploring them to put away their digital cameras and hire a professional photographer. We had gotten to the point where a few snapshots weren’t enough. With the rate at which buyers were searching properties on the web, we had to make a great presentation on-line.
RSS Feed
